Gatsby’s, under new management, had been doing a lot of work & promotion for the world cup, even being mentioned in Maclean’s magazine. They did not, however, wish to be typecast as a sports bar as they have live music & fine dining as well.
The annual Jazz festival window competition was the ideal opportunity. Having already worked with Gatsby’s & having already won the competition once we were a perfect match.
I put together a window design, and we got a bunch of old records for which I designed labels from my jazz greats portrait series. The result looks fantastic, and with live patio jazz they’ve completely relabeled themselves as much more than a great place to watch the cup!
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